Why Content Marketing Can Deliver Better ROI Than Paid SearchThere are so many directions in which you can take your marketing strategy these days, it can make you dizzy.
SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods.
But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy.
Which did you find is a better ROI (Return on Investment)?