Facebook’s Zuckerberg Recommits to Commerce With ‘Shops’Facebook Inc. is making another run at building a shopping empire -- and this time it has the direct involvement of the company’s most important executive, Mark Zuckerberg...
...Eventually, Zuckerberg says, these Shops will be accessible across the Facebook family, including Messenger and WhatsApp, giving retailers a way to reach Facebook’s nearly 3 billion users with one product catalog....
...With Shops, which are free to create, retailers can import existing product catalogs from Shopify Inc. or BigCommerce Inc. to expedite the process and eliminate barriers. “We think this will get the flywheel going a little bit more,” Zuckerberg said...
May 19, 2020
Note - this should not be confused with their original product called Facebook Page Shops
Here is Facebook's introduction to the product: Introducing Facebook Shops: Helping Small Businesses Sell Online
What do your think? Can Facebook make a go of it in ecommerce this time?
