Informed Webmaster

Welcome to Search for Beginners, a new fully animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website. New episodes will be released every two weeks.

Look forward to videos covering topics such as:
Do I need a website?
How to set goals for your website?
Tips for hiring a web developer
Tips for hiring an SEO specialist
Is my website showing on Google Search?
Top 5 things to consider for your website
And many more!

Useful links:
SEO starter guide → https://goo.gle/2kr9ZTq

Subtitles in various languages are available. Click on the cc icon in the bottom right corner of the video.

In the first episode of Search for Beginners, we discuss how to choose the right type of online presence - be it a website (built from scratch or by using a content management system), a blog, or a social media account - for your business and its’ purpose.

In two weeks, look forward to the second episode of Search for Beginners focusing on setting goals for your website (and why it matters).

Useful links:
Basic search visibility checklist → http://g.co/WebmasterChecklist
SEO starter guide → https://goo.gle/2kr9ZTq

Subtitles in various languages are available. Click on the cc icon in the bottom right corner of the video.

In the second episode of Search for Beginners, learn about the types of metrics you might want to consider tracking (such as queries, impressions, clicks, and users’ path towards checkout), depending on what return of investment looks like to you. Learn why setting goals for your website (such as # of conversions, # of visitors, or revenue) really matters. In this episode, we also introduce analytics tools (such as Google Analytics or Google Search Console) to track these metrics and goals with.

SEO starter guide → https://goo.gle/2kr9ZTq

Subtitles in various languages are available. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

In this episode of Search for Beginners, we discuss some of the things you should consider when deciding whether you should use one of the many available platforms to showcase your business online, or whether you should build a separate custom website. Additionally, we go over tips for finding, hiring and working with a web developer.

SEO starter guide → https://goo.gle/2kr9ZTq

Subtitles in various languages are available. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

In this episode of Search for Beginners, we explain how Google Search finds your online business (a discovery process called crawling), organizes it (a process called indexing), and, finally, presents it to your potential customers (a process called ranking). Learn how Google Search works!

How Google Search works → https://goo.gle/2XjMQ47
Webmaster guidelines → https://goo.gle/2QieSvl
SEO Starter guide → https://goo.gle/2KjScak
Webmasters portal → https://goo.gle/2q4RVBr

Subtitles in various languages are available. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

In this episode of Search for Beginners, we explain how to check whether your website is showing in Google Search using the “site:” search. Additionally, we discuss how to make sure your website gets crawled and indexed in case it is currently not searchable on Google.

In the next episode, we will go over Google Search Console (and why you need it).

Google Search explained (Search for Beginners, episode 4) → https://goo.gle/2PbLrsS
Refine web searches → https://goo.gle/33S0ZHo
Create good titles → https://goo.gle/33KGPit

In this episode of Search for Beginners, we explain why Google Search Console is a great free tool to help you make informed business decisions and maintain a positive online presence. Learn more about what you can do with Search Console and what kind of insights about your website the tool can provide.

About Google Search Console → https://goo.gle/2YTmFSy

In this episode of Search for Beginners, we go over the top 5 things you should consider to get your website ready to be listed on Google Search:
Website & local business discovery on Google Search
High quality content
Fast & easy-to-access content on all devices
Website security
External help with SEO

SEO starter guide → https://goo.gle/2kr9ZTq
Webmaster guidelines → https://goo.gle/2QieSvl
Creating a safe site → https://goo.gle/2R4yke6
Mobile-friendly test → https://g.co/mobilefriendly
Is my website showing in Google Search (Search for Beginners, ep 5) → https://goo.gle/35MZ33R

In this episode of Search for Beginners, we explain what SEO (Search Engine Optimization) is and how you can use it to attract new customers to your website. Stay tuned to learn methods and best practices on how to increase visibility for and discoverability of your website.

In this episode of Search for Beginners, we go over the minimal recommended qualifications you should look for in a potential SEO consultant. From asking the right questions, checking references, and holding a technical interview, stay tuned to learn the best practices to follow when looking for the right SEO consultant.

Do you need an SEO? → https://goo.gle/37g4RDU