Cyrus Shepard has written an article on Moz regarding how SEOs are not writing their SEO reports properly.
How to Create 10x SEO Reports - Whiteboard Friday...this is your direct way to communicate the value of what you're doing, drive action, and essentially make more money with your job. Now a good SEO report tries to accomplish three things:
1.You want to tie the report directly to your business metrics.
2.You want to show the value of SEO, what you're doing, how SEO is delivering to those business metrics.
3.Finally, you want to drive action. When people read your SEO report, you want them to take action on specific things, fix site issues, those sorts of things, etc.
But people make a lot of mistakes...
January 3rd, 2020
Are you doing all the things in the article to create efficient SEO reports that are read and understood?