How Google Search ads WorkIf you’re searching for information on Google where businesses might have relevant services or products to provide, you will likely come across ads. These could be ads from the flower shop down the street, your favorite nonprofit or a large retailer. If there are no useful ads to show for your search, you won’t see any--which is actually the case for a large majority of searches. Our goal is to provide you with relevant information to help you find exactly what you’re looking for. And we only make money if ads are useful and relevant, as indicated by your click on the ad....
Google Ads - How Google Search ads Work
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Google Ads - How Google Search ads Work
Google has an article written for consumers but if you are interested in participating Google Search Ads it might be worth reading so you understand how Google search ads work:
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