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If you are in the B2B market and looking for somewhere to advertise you might want to read and follow the tips given in this article on Smart Insights regarding advertising on LinkedIn:
LinkedIn advertising essentials...LinkedIn has been quietly building a strong presence and reputation within the professional community. Over the last 15 years, LinkedIn has grown rapidly to create a network of over 560 million professionals worldwide, with 23 million in the UK.
LinkedIn’s stated mission is to "connect the world’s professionals to make them more productive and successful". This clear and relentless focus on the professional sector has enabled them to develop a powerful B2B proposition. Whilst personal social networks are about spending time, professional networks are geared around investing time...